Many Salespeople Include a Card for Prospects to Return If

question 88

Short Answer

Many salespeople include a card for prospects to return if they are interested in the firm's products or services. What are these cards called?

Understand the concept of the evoked set in consumer decision-making.

Explain various target marketing strategies and their relevance to reaching noncustomers.

Describe the consumer buying process and the impact of marketing activities on consumer decisions.

Understand the factors influencing the consumer information search process.

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Definitions:

Tit-for-Tat

A strategy in repeated games where a player replicates the opponent's previous action, often used in the context of cooperative behaviors or retaliatory tactics.

Prisoners' Dilemma Game

A standard example of a game analyzed in game theory that shows why two individuals might not cooperate, even if it appears that it is in their best interest to do so.

Tit-for-Tat Strategy

A reciprocal strategy in game theory where an entity responds to an action with a similar action, promoting cooperation.

Infinitely Repeated Games

A concept in game theory where a game is played an unlimited number of times, allowing for strategies that can enforce cooperation in situations where one-time game theory would predict non-cooperation.