Examlex
What are the different roles of people in a buying center?
Secondary Reinforcer
A stimulus that has acquired the property of reinforcing behaviors through association with a primary reinforcer.
Watson
John B. Watson was an American psychologist who established the psychological school of behaviorism, emphasizing the importance of observable behaviors.
Pavlov
Refers to Ivan Pavlov, a Russian physiologist known for his work in classical conditioning, especially demonstrated through his experiments with dogs and the conditioned reflex.
Skinner
B.F. Skinner, an American psychologist known for his work in behaviorism and experimental analysis of behavior.
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