Universities Constantly Send Information, Promotions and Solicitations to Their Graduates

question 40

Multiple Choice

Universities constantly send information, promotions and solicitations to their graduates, even recent graduates who are unlikely to make major donations to the school. Universities know if they can create loyalty, the _______________________ or sum of graduates' purchases and donations over their entire life can be considerable.

• A) average return on investment
• B) behavioral loyalty return
• C) customer selling value
• D) donor gratitude endowment
• E) lifetime customer value

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Definitions:

Deep Dog Bite

A dog bite that penetrates deeply into the flesh, potentially causing serious injury or infection.

Immediate Medical Help

Urgent assistance provided by healthcare professionals to address sudden and serious health conditions.

Outgoing Telephone Call

A call initiated from one's phone to another party's phone number.

Correct Phone Number

The accurate sequence of digits that constitutes a telephone number, enabling successful communication via telephone.