FMI Is a Large Trade Show for Those in the Supermarket

question 67

Short Answer

FMI is a large trade show for those in the supermarket industry. An ad for Blue Bunny ice cream in a trade journal urged participants at the upcoming FMI trade show to visit Booth #3270 and see the full line of Blue Bunny products. Why is Blue Bunny participating in the trade show and running ads of this type?

---

Definitions:

Moderating Variable

A variable that affects the nature of the relationship between an independent and a dependent variable such that the relationship depends on the level of the moderating variable.

Task Variety

The degree to which a job encompasses a variety of different activities requiring different skills and talents.

Skill Variety

The degree to which a job requires a variety of different activities in carrying out the work, involving the use of a number of different skills and talents.

Enriched Jobs

Jobs that have been deliberately designed to include a greater variety of tasks, giving employees more autonomy, and opportunities to enhance skills, growth, and satisfaction.