Universities Constantly Send Information, Promotions and Solicitations to Their Graduates

question 40

Multiple Choice

Universities constantly send information, promotions and solicitations to their graduates, even recent graduates who are unlikely to make major donations to the school. Universities know if they can create loyalty, the _______________________ or sum of graduates' purchases and donations over their entire life can be considerable.

• A) average return on investment
• B) behavioral loyalty return
• C) customer selling value
• D) donor gratitude endowment
• E) lifetime customer value

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Definitions:

First Mortgage

A primary lien on a property that takes precedence over all other mortgages or liens, typically related to the original loan used to purchase the property.

Second Mortgage

A loan taken out on a property that is already mortgaged, with the second loan being subordinate to the first.

Mortgage Rate

The interest rate charged by a lender for a loan used to purchase a property.

Average Cost

The total cost of production divided by the number of units produced, representing the cost per unit.