The Key to the Development of Successful, Long-Term Customer Relationships

question 27

Multiple Choice

The key to the development of successful, long-term customer relationships is:

• A)the existence of trust between the two parties.
• B)the availability of resources.
• C)an innovative idea.
• D)similarity of mission statements.
• E)similarity of organizational structures.

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Definitions:

Control Over Behavior

The ability of an individual to regulate and manage their actions in response to their thoughts, feelings, and environmental stimuli.

Healthy Self-concept

An individual's comprehensive self-view, including self-esteem and self-identity, that is positive and realistic.

Logical

Pertaining to or characterized by clear, systematic reasoning and thought.

Rational

Based on logic or reason; capable of coherent thought processes leading to sound decisions or judgments.