The Reason Information Supplied Through Publicity Is Usually Considered to Be

question 2

Multiple Choice

The reason information supplied through publicity is usually considered to be more credible than information supplied by a salesperson is:

• A)salespeople are considered unethical.
• B)the information is communicated by sources perceived to be independent.
• C)information communicated by salespeople can be changed to fit the situation.
• D)publicity costs more than personal selling.
• E)organizations have more control over when information is disseminated through publicity.

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Definitions:

Symptom-Exacerbation

The deterioration or aggravation of a disease or condition's symptoms.

Masked

Concealed or hidden, often referring to emotions, intentions, or symptoms that are not visibly apparent or are deliberately obscured.

Placebo

A substance or treatment which is designed to have no therapeutic value, commonly used as a control in testing new drugs.

Correlation Coefficient

A statistical measure that describes the degree to which two variables move in relation to each other, ranging from -1 to 1.