Even Though Personal Selling Is the Most Expensive Method of Communication

question 37

Multiple Choice

Even though personal selling is the most expensive method of communication on a per person reached basis, businesses continue to use personal selling because of advantages in:

• A)flexibility and control.
• B)cost.
• C)credibility.
• D)efficiency.
• E)referral.

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Definitions:

Operating Expense

Ongoing costs for running a product, business, or system, excluding costs directly associated with producing goods or services.

Legal Life

The duration of time that an asset is legally permitted to be utilized, or the period during which a patent or copyright is protected under law.

Useful Life

The estimated period over which an asset is expected to be used before it is considered no longer useful by the owner.

Loss

The result of a company's expenditures surpassing its revenues, leading to financial detriment.