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Why Does Personal Selling Work Better Than Other Communications Options

question 81

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Why does personal selling work better than other communications options available to firms selling in the business-to-business market?


Definitions:

Cognitive Development

The process of growth and change in intellectual/mental abilities such as thinking, reasoning, and understanding.

Stressful Life

A condition characterized by high levels of stress, often due to a combination of personal, professional, and social pressures.

Erotic Wishes

Desires or longings that are related to sexual instincts and expressions of love.

Freud

Refers to Sigmund Freud, the Austrian neurologist and founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

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