Relative to Publicity,what Are the Major Advantages and Disadvantages of Personal

question 50

Essay

Relative to publicity,what are the major advantages and disadvantages of personal selling?

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Definitions:

Evaluative Criteria

Standards or benchmarks used to assess or judge the quality, value, or suitability of something, such as a program, research study, or service.

Discriminative Stimulus

A stimulus in the presence of which a particular response will be reinforced, indicating the appropriate context for that behavior.

Rewarding Stimuli

Stimuli that increase the likelihood of a repeat of the behavior that they follow due to their positive effects.

Self-Monitoring

A phase of self-management and an intervention technique. Self-monitoring involves the process of operationally defining a target behavior and having students observe and record its occurrence or absence while engaging in some activity or task.