Questionnaires Used for Primary Research Should

question 70

Multiple Choice

Questionnaires used for primary research should:

• A) address at least two issues at a time.
• B) use technical jargon.
• C) be sequenced randomly.
• D) be left to experts.

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Definitions:

CEO

Chief Executive Officer, the highest-ranking person in a company or organization, responsible for overall management.

Sales Budget

One of the major elements of the income statement budget that indicates the quantity of estimated sales and the expected unit selling price.

Production Budget

A budget of estimated units to be manufactured to meet budgeted sales and desired inventory levels.

Capital Expenditures Budget

A plan for a company’s spending on fixed assets, such as equipment or property, that will be used over a long period.