How Can a Business Dealing in Exporting Activities Contribute to Customer

question 69

Essay

How can a business dealing in exporting activities contribute to customer value?

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Definitions:

Foot-In-The-Door Phenomenon

The tendency for people to agree to a large request after first agreeing to a small one.

Cognitive Dissonance

The psychological discomfort experienced when holding two or more conflicting beliefs, values, or attitudes.

Fundamental Attribution Error

A cognitive bias that involves overemphasizing personality traits and underestimating situational factors when explaining other people's behavior.

Central Route Persuasion

A method of persuasion that involves deeply processing the content of the message, evaluating the arguments presented and leading to lasting attitude change.