In the Context of Marketing Research, Substantiality

question 76

Multiple Choice

In the context of marketing research, substantiality:

• A) identifies and estimates the size of a segment.
• B) has to do with consumer preferences.
• C) studies if the segment is large and profitable enough to justify an investment.
• D) studies if a business can communicate with and reach the segment.
• E) studies if a small business is capable of designing an effective marketing program that can serve the chosen market segment.

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Definitions:

Function

The specific purpose or role that an entity or a process serves within a larger system or organization.

Cost

The amount of money required to purchase something or the expense associated with creating or maintaining a service or product.

Supply Metrics

Measures and data used to assess the efficiency and effectiveness of a supply chain, including lead time, inventory levels, and order accuracy.

Efficiency

The ratio of useful output to total input, used to measure the effectiveness of a system, process, or machine in utilizing resources.