A User Has Used a Company's Website Before, and He

question 48

Multiple Choice

A user has used a company's website before, and he can remember enough to use it effectively the next time without having to start over again and learning everything. This means that the website has high-quality:

• A) color.
• B) typography.
• C) usability.
• D) graphics.
• E) performance.

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Definitions:

Methodological issue

Pertains to problems or concerns arising from the methods used in a research study.

Systematic observation

A structured method of data collection where researchers observe and record behavior or phenomena according to predefined criteria or standards.

Reliability

The degree to which an assessment tool produces stable and consistent results over repeated measures or occurrences.

Validity

See construct validity, external validity, internal validity.