Before Buying a Cell Phone, a Customer Wanted to Find

question 79

Multiple Choice

Before buying a cell phone, a customer wanted to find out the options available within her budget. She asked her friends for recommendations, checked out reviews, and did a Google search. Which of the following stages of the consumer buying process did she go through?

• A) Problem recognition
• B) Information search
• C) Evaluation of alternatives
• D) Purchase decision
• E) Post-purchase behavior

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Definitions:

Futures Contracts

Standardized legal agreements to buy or sell something at a predetermined price at a specified time in the future, often used for commodities or financial instruments.

Troy Oz

A unit of measure for precious metals, where one troy ounce equals approximately 31.1035 grams.

Futures Contracts

Legal agreements to buy or sell a particular commodity or asset at a predetermined price at a specified time in the future.

Domestic Sugar

Sugar produced and consumed within a country's borders, not involving any international trade.