In the Context of Buying Center, the Person Who Chooses

question 42

Multiple Choice

In the context of buying center, the person who chooses product requirements, suppliers, or both is known as the:

• A) initiator.
• B) gatekeeper.
• C) user.
• D) decider.
• E) influencer.

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Definitions:

Decision

The act of making a choice or coming to a conclusion after considering different options or information available.

Negotiation

The process by which two or more parties with differing objectives seek to find a mutual agreement.

Opposing Sides

Groups, factions, or parties that hold different views or positions on a specific issue, leading to conflict or competition.

Resolution

The process of solving a problem, dispute, or contentious issue within an organization or group.