The Concept of Customer Value Is Based Essentially on the Price

question 66

True/False

The concept of customer value is based essentially on the price of the product or service.

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Definitions:

Attitude Polarization

The phenomenon whereby a person's stance on a specific issue becomes more extreme after being exposed to opposing arguments.

Effort Justification

A cognitive dissonance theory concept where individuals rationalize the effort they put into achieving a goal, often valuing the outcome more if more effort was required.

Self-fulfilling Prophecy

A prediction that directly or indirectly causes itself to become true due to positive feedback between belief and behavior.

False Consensus Effect

The cognitive bias to overestimate the extent to which others share our beliefs, attitudes, and behaviors.