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What Is Meant by Market Segmentation

question 18

Essay

What is meant by market segmentation?


Definitions:

Base Year

The year with which other years are compared when constructing an index; the index equals 100 in the base year.

Price Index

A statistical measure that shows changes in the price level of a basket of goods and services over time, indicating the cost of living or inflation rate.

GDP Price Index

A comprehensive inflation measure of all goods and services included in the gross domestic product.

Final Goods

Products that are completed and ready for sale and consumption, as opposed to intermediate goods used in the production of another product.

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