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What Is a Heavyweight Project Organization? Under What Circumstances Would

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What is a heavyweight project organization? Under what circumstances would this organizational structure be optimal?


Definitions:

Central Route

A method of persuasion that involves deeply processing the content of a message, focusing on the quality of its arguments.

Persuasion

The act of convincing someone to do or believe something through reasoning or argument.

Out-group Homogeneity Effect

This psychological phenomenon refers to the tendency to view members of an out-group as more similar to each other than members of one's own group.

Non-Christian

A term used to describe individuals or groups who do not follow Christian beliefs or practices.

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