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Why are communication channels selected after Messages, Messengers and Creative Strategy?
Observation
involves systematically capturing or recording behavior, phenomena, or events as they naturally occur, without manipulation by the observer.
Treatment
In research, an intervention or condition that is applied to a group of subjects to observe its effects, often compared to a control group without the intervention.
Extended Period
A length of time that is longer than average or expected, often used in the context of research to indicate the duration of a study or observation.
Independent Variable
A factor in scientific research that is intentionally changed to examine its impact on a dependent outcome.
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