Organizations Can Increase Their Likelihood of Brand Awareness by Extending

question 14

True/False

Organizations can increase their likelihood of brand awareness by extending their presence outside the conventional media channels and using methods such as promotions, publicity and sampling.

---

Definitions:

Pessimistic Explanatory

A cognitive style where individuals habitually attribute negative events to stable, global, and internal causes.

Internal

Pertaining to or occurring within an individual’s mind or self.

Internal Causes

denotes reasons or factors within an individual, such as personal beliefs or emotions, that can influence their behavior or attitude.

Fritz Heider

An Austrian psychologist known for his contributions to attribution theory in social psychology.