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Second, indicate a strategy that will make this behavior more likely by being where your target audience shops or dines out with either tangible goods or services you are promoting or where they will be performing the behavior.
Informational Social Influence
The process of changing one’s behavior to align with the group's, based on the belief that the group possesses accurate information.
Social Facilitation
The tendency for people to perform differently when in the presence of others than when alone, often improving on simple tasks.
Deindividuation
A psychological state characterized by diminished self-consciousness, reduced concern for social evaluation, and weakened restraints against prohibited behaviors in groups.
Normative Social Influence
The influence of other people that leads us to conform in order to be liked and accepted by them, affecting our views, attitudes, and behaviors.
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