Performance Measurement Is Important Because

question 36

Multiple Choice

Performance measurement is important because

• A) it allows firms to rate competitors.
• B) without it, managers would not know how the global economy is doing.
• C) companies presently operating in the European Economic Community need to understand how its competitors are doing.
• D) lower-level metrics in an organization must connect directly to the high-level performance to achieve goals.

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Definitions:

Serious Personal Consequences

Significant or grave outcomes that affect an individual's life or well-being as a result of certain actions or decisions.

Social Image

The perception or view of an individual or organization held by the public and shaped through media, communication, and symbolic representations.

Cognitive Dissonance

The psychological unease felt when a person simultaneously maintains conflicting beliefs, ideas, or values.

Consideration Set

A group of brands or products a consumer considers as options when making a purchase decision.