Jim Is a Marketing Executive for the Apple Corporation

question 1

Multiple Choice

Jim is a marketing executive for the Apple Corporation.He wants to predict a person's iPod-related behavior from his or her attitude about iPods.To this end, Jim will administer a survey asking people about their attitude about iPods.Two years later, he will ask these same people to report on their behavior related to iPods.According to research on attitude-behavior consistency, Jim should measure people's attitude and behavior at the same level of specificity.Which of the following pairs of questions best satisfies this criterion?

• A) "How positively do you feel about iPods?" and "Have you used an iPod in the last month?"
• B) "How do you feel about iPods?" and "Have you used an iPod in the last two years?"
• C) "How much do you want to buy an iPod within the next two years?" and "Have you bought an iPod in the last two years?"
• D) "How negative do you feel about iPods?" and "How much have you talked about iPods in the last month?"

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Definitions:

Possession

The act of owning or the state of being owned, denoting the control a person or entity has over an object, property, or asset.

Commission System

is a compensation method where employees or agents are paid based on the value of the sales or deals they make, intended to motivate higher performance.

Salespeople

Professionals who are responsible for selling a company's products or services to customers.

Sales Process

A sequence of steps or stages that a sales team follows to move a potential buyer from initial contact to closing a sale.