Let's Say a Company That Makes a Consumer Product Such

question 43

Multiple Choice

Let's say a company that makes a consumer product such as laundry detergent asks customers to write a testimonial about the product in exchange for a small chance of winning a prize.What does cognitive dissonance theory predict will happen to consumers who participate and write the testimonial?

• A) They will feel positive emotions.
• B) They will value social norms over personal norms.
• C) They will alter their attitudes.
• D) They will engage in uncooperative behavior.

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Definitions:

Lateral Conflict

Disagreements or friction between colleagues at the same level within an organization.

Large Household Appliances

Major domestic appliances such as refrigerators, washing machines, and ovens, crucial for everyday household tasks.

Buyer Requirement

A set of criteria or needs specified by the customer which a product or service must meet.

Installation

The process of setting up or configuring a product or system so that it is ready for use.