Jim Is a Marketing Executive for the Apple Corporation

question 1

Multiple Choice

Jim is a marketing executive for the Apple Corporation.He wants to predict a person's iPod-related behavior from his or her attitude about iPods.To this end, Jim will administer a survey asking people about their attitude about iPods.Two years later, he will ask these same people to report on their behavior related to iPods.According to research on attitude-behavior consistency, Jim should measure people's attitude and behavior at the same level of specificity.Which of the following pairs of questions best satisfies this criterion?

• A) "How positively do you feel about iPods?" and "Have you used an iPod in the last month?"
• B) "How do you feel about iPods?" and "Have you used an iPod in the last two years?"
• C) "How much do you want to buy an iPod within the next two years?" and "Have you bought an iPod in the last two years?"
• D) "How negative do you feel about iPods?" and "How much have you talked about iPods in the last month?"

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Definitions:

Noncontrolling Interest

Noncontrolling interest, also known as minority interest, represents the portion of a subsidiary company’s equity that is not owned by the parent company.

Acquisition Method

An accounting technique used in consolidating the financial statements of a group of companies when one acquires control over the other.

Consolidated Net Assets

The total assets minus total liabilities of a company and its subsidiaries, reported as a single figure in consolidated financial statements.

Common Stock

A type of equity security that represents ownership in a corporation, with the right to share in dividends and the right to vote in company affairs.