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According to Tversky and Kahneman, when an initial intuitive assessment of a situation is not modified or overridden by a more deliberative analysis,
Common Stock
Common Stock represents ownership in a corporation, giving shareholders voting rights and a share in the company's profits via dividends.
Preferred Stock
A class of ownership in a corporation that has a higher claim on assets and earnings than common stock and often pays dividends at a fixed rate.
Bondholders
Individuals or entities that hold debt securities issued by governments or corporations, entitling them to receive a fixed or variable interest payments and the return of the principal upon maturity.
Disposable Income
Post-tax financial resources available for household spending and savings.
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