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Why Are Subjective Norms Important Determinants of People's Behavioural Intentions

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Why are subjective norms important determinants of people's behavioural intentions?


Definitions:

Compensating Balance

A minimum balance that must be maintained in a bank account, often required by banks as a condition for loans or to waive service charges.

Effective Annual Interest Rate

The interest rate on an investment or loan, which accounts for compounding over a given period.

Line of Credit

A flexible loan from a bank or financial institution that allows a borrower to draw down, repay, and redraw amounts up to a certain limit.

Interest Rate

The percentage at which interest is paid by a borrower for the use of money that they borrow from a lender.

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