Norman and Colleagues (2010)used the Theory of Planned Behaviour to Predict

question 112

Multiple Choice

Norman and colleagues (2010) used the theory of planned behaviour to predict subjects' behavioural intentions towards those with mental illness.They examined two components of the theory only.Their results provided support for the theory of planned behaviour when they found that ________ predicted subjects' behavioural intentions.

• A) both specific attitudes and emotional responses
• B) both subjective norms and emotional responses
• C) both specific attitudes and subjective norms
• D) both subjective norms and expectations
• E) both expectations and emotional responses

---

Definitions:

Mutual Interdependence

A situation in which a change in price strategy (or in some other strategy) by one firm will affect the sales and profits of another firm (or other firms). Any firm that makes such a change can expect its rivals to react to the change.

Trademarks

Symbols, names, or phrases legally registered or established by use as representing a company or product.

Product Differentiation

A strategy in which one firm’s product is distinguished from competing products by means of its design, related services, quality, location, or other attributes (except price).

Monopolistic Competition

A market structure in which many firms sell a differentiated product, entry is relatively easy, each firm has some control over its product price, and there is considerable nonprice competition.