The Yale Attitude Change Approach Focused on a Number of Factors

question 130

Multiple Choice

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message.Which of the following best exemplifies source variables as one of those factors?

• A) one-sided versus two-sided messages
• B) high versus low quality argument
• C) visual versus auditory messages
• D) expert versus novice speakers
• E) long versus short appeals

---

Definitions:

Impacts of Modernity

The profound societal changes brought about by the transition from pre-modern or traditional societies to modern societies, affecting aspects like technology, economy, culture, and governance.

Anthony Giddens

A prominent British sociologist known for his theory of structuration, which explores the relationship between individual actions and societal structures.

Systems

Complex networks of interrelated components that work together to fulfill a purpose or achieve a goal.

Intended Actions

Actions that are performed with a specific goal or purpose in mind, as opposed to those done unintentionally or reflexively.