Public Service Ads Often Try to Raise Fear in an Audience

question 149

Multiple Choice

Public service ads often try to raise fear in an audience to induce people to change unhealthy behaviours.If fear appeals are used,it is crucial to provide the audience with _______ to increase the likelihood of behaviour change.

• A)mortality and morbidity statistics
• B)real world examples
• C)specific recommendations for how to reduce the unhealthy behaviour
• D)specific information about the consequences of continuing the unhealthy behaviour
• E)as much fear-evoking information as possible

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Definitions:

Assimilation-Contrast

A cognitive process where people assimilate new information into their existing views if it's similar but contrast it sharply if it's very different, affecting attitudes and perceptions.

Bus Rage

Intense anger and aggressive behavior by bus drivers or passengers, often in response to stressful conditions or provocations during commutes.

Social Stigmas

The perception of disgrace or disapproval attached to a person or group, often based on characteristics that distinguish them from social norms.

Homosexuality

A term describing romantic or sexual attraction or behavior between members of the same sex or gender.