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According to the authors,there are two ways that traits about others can become accessible.These are
Advertising
The action of calling public attention to products, services, needs, etc., especially by paid announcements in print, broadcast, or online media.
Monopolistic Competition
A market structure where many companies sell products that are similar but not identical, allowing for some degree of market power.
Market Structure
The organization and characteristics of a market, including the number and size of firms, product differentiation, and entry and exit barriers.
Homogeneous Products
Goods that are seen as identical by consumers, making them perfect substitutes for one another.
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