Gottlieb and Carver (1980)showed That

question 78

Multiple Choice

Gottlieb and Carver (1980) showed that

• A)anything that personalizes bystanders increases willingness to help.
• B)non-personalization increases willingness to help.
• C)eye-contact decreases willingness to help.
• D)stating one's name decreases willingness to help.

---

Definitions:

Sensory Marketing

A marketing strategy that targets the senses of the consumer, aiming to create a memorable and emotional connection with the product or service.

Atmospheric Marketing

Refers to the crafting of an environment using visual, auditory, olfactory, and tactile elements to influence consumers' mood and behavior in a retail space.

Wave Length

A term often used in physics to describe the distance between successive crests of a wave, especially in the context of electromagnetic waves.

Trade Dress

Legal term referring to the visual appearance of a product or its packaging that signifies the source of the product to consumers.