If an ____________ Source Makes It More Likely That You

question 105

Multiple Choice

If an ____________ source makes it more likely that you will pay attention to a message,then the message should have a greater chance of ___________ you.

• A)unattractive; persuading
• B)unattractive; confusing
• C)attractive; confusing
• D)attractive; persuading

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Definitions:

Telephone Selling

The process of engaging potential customers through phone calls with the aim of promoting products or services and securing sales.

Core Principles

Fundamental beliefs or values that serve as the foundation for an organization, individual's actions, or the functioning of a system.

Professional Selling

The activity or profession of selling products or services in a manner that upholds high standards of business ethics, customer service, and product knowledge.

Need-Satisfaction Presentation

A flexible, interactive type of presentation in which a prospect’s needs are thoroughly discussed.