The Two-Step Flow of Communication

question 18

Multiple Choice

The two-step flow of communication

• A)complicates issues.
• B)reminds us that media influences penetrate the culture in subtle ways.
• C)is not used by politicians.
• D)is not used by marketers.

Understand the role and impact of employee stock ownership plans (ESOPs) and stock options.

Identify upward communication channels and their relevance in an organizational setting.

Recognize the importance of team dynamics and stages in team development.

Understand the basics of an initial public offering (IPO) and its importance in acquiring capital.

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Definitions:

Bipolar Disorder

A mental health condition that causes extreme mood swings that include emotional highs (mania or hypomania) and lows (depression).

Manic Episodes

Periods of elevated and expansive mood.

Depression

A psychological condition marked by a constant feeling of sadness or a lack of enthusiasm in activities, which severely disrupts daily functioning.

Agreeableness

A personality trait characterized by warmth, kindness, and cooperativeness.