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Petty,Cacioppo,and colleagues theorized that persuasion is likely to occur via two routes:
Collection of Credit Sales
The process of receiving payment from customers who have purchased goods or services on credit.
Accounts Payable Balance
The total amount owed by a business to its suppliers or creditors at any given time, representing liabilities for goods and services received but not yet paid for.
Budgeted Cost PURCHASES
The projected expenses associated with acquiring materials or goods needed for production or sale.
Raw Materials Purchases
The total cost incurred by a company for buying the raw materials required in the production process.
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