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Attitudes are more potent when
Price
The amount of money required to purchase a good or service, often determined by supply and demand in the market.
Demand
The quantity of a product or service that consumers are willing and able to buy at a given price over a specified period of time.
Price
The expenditure needed to secure a product, service, or piece of property.
Price-discriminating Monopolist
A monopolist that sells the same product at different prices to different groups of consumers, usually to maximize profits by capturing consumer surplus.
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