Examlex
The cost per risk for risks discovered early in the project is often more than the cost per risk for risks discovered late because there is more opportunity for the risk to impact several dimensions of the project.
Motivation
The process that initiates, guides, and maintains goal-oriented behaviors, driven by internal or external factors.
Persuasive Message
A communication designed to convince or influence the audience to adopt a certain viewpoint or to take a specific action.
Maslow's Theory
A psychological theory proposed by Abraham Maslow that suggests human needs are arranged in a hierarchy, from most to least pressing: physiological, safety, love/belonging, esteem, and self-actualization.
Audience
The group of people targeted by a message, performance, or work, who receive and interpret the content.
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