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Use the case below to answer the following question(s) .
Rolling Inc.produces cars at two plants: Baltimore,Maryland,and Orlando,Florida.They ship them to major distribution centers in Minnesota,Dallas,Los Angeles,and Memphis.The Accounting,Production,and Marketing departments have provided the information in the table below,which shows the unit cost of shipping between any plant and distribution center to minimize the total transportation cost,not exceed available capacity,and meet customer demand. Suppose demand forecasts exceed the existing capacity and the company is considering adding a new plant from among two choices: Ohio or Kansas.Both plants would have a capacity of 3,000 units but only one can be built.The table below shows the revised data.
Use double-subscripted variables to simplify the formulation.Define Xij = amount shipped from plant i to distribution center j,where i = 1 represents Baltimore,and j = 1 represents Minnesota.
Define a binary variable for the decision of which plant to build: Y1 = 1 if the Ohio plant is built,and Y2 = 1 if the Kansas plant is built.
-Using Solver,determine the amount to be shipped from the plant in Baltimore to the distribution center in Memphis.
Advertising
A form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services.
Produce Awareness
The act of creating or increasing knowledge, consciousness, or understanding of a particular issue or set of issues.
Demand Creation
A marketing strategy aimed at generating new desire or interest in a product or service, rather than catering to existing demand.
Strategic Model
A framework or plan of action designed to achieve a particular goal or set of objectives, often used in business or military contexts.
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