___________ Is Designed to Monitor a Broad Range of Events

question 22

Multiple Choice

___________ is designed to monitor a broad range of events inside and outside the firm that are likely to affect the course of its strategy.

• A) Special alert control
• B) Strategic surveillance
• C) Premise control
• D) Implementation control

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Definitions:

Marketing Messages

Communications designed to inform, persuade, or remind potential customers about a product, service, or brand.

Preliminary Web Search

An initial online search conducted to gather basic information or overview about a specific topic or question.

Secondary Research

Research done previously for another purpose.

Primary Research

New research done specifically for the current project.