TABLE 17-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 1

Short Answer

TABLE 17-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0)and 15 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income,in thousands of dollars),lawn size (Lawn Size,in thousands of square feet),attitude toward outdoor recreational activities (Attitude 0 = unfavorable,1 = favorable),number of teenagers in the household (Teenager),and age of the head of the household (Age).
The Minitab output is given below:
-Referring to Table 17-12,what should be the decision ('reject' or 'do not reject')on the null hypothesis when testing whether LawnSize makes a significant contribution to the model in the presence of the other independent variables at a 0.05 level of significance?

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Definitions:

Monte Carlo Simulation

A computational algorithm that relies on repeated random sampling to obtain numerical results, often used in physical and mathematical problems.

Sales Forecasts

Predictive analysis to estimate the amount of product or service a business will sell during a particular period.

Poisson Distribution

A probability distribution that expresses the probability of a given number of events occurring in a fixed interval of time or space.

Overbooking

A strategy used by airlines and hotels where more tickets or rooms are sold than available, based on predicted no-shows.