TABLE 14-19 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 278

Short Answer

TABLE 14-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0)and 19 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income,in thousands of dollars)and lawn size (Lawn Size,in thousands of square feet).
The PHStat output is given below:
-Referring to Table 14-19,what is the estimated probability that a home owner with a family income of $100,000 and a lawn size of 5,000 square feet will purchase a lawn service?

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Definitions:

Specialization

A process wherein individuals or businesses focus on producing a limited range of goods or services to gain greater efficiency and productivity.

Trade

The swapping of goods, services, or both among two or more entities.

Opportunity Cost

The loss incurred from potential opportunities when one choice is made over others.

Absolute Advantage

A condition where a country, entity, or individual can produce a good or service more efficiently than competitors using the same amount of resources.