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TABLE 14-19 The Marketing Manager for a Nationally Franchised Lawn Service Company

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TABLE 14-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0)and 19 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income,in thousands of dollars)and lawn size (Lawn Size,in thousands of square feet).
The PHStat output is given below: TABLE 14-19 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0)and 19 had a lawn service (code 1).Additional information available concerning these 30 home owners includes family income (Income,in thousands of dollars)and lawn size (Lawn Size,in thousands of square feet). The PHStat output is given below:   -Referring to Table 14-19,what is the estimated odds ratio for a home owner with a family income of $50,000 and a lawn size of 2,000 square feet?
-Referring to Table 14-19,what is the estimated odds ratio for a home owner with a family income of $50,000 and a lawn size of 2,000 square feet?


Definitions:

Net Income

The total earnings of a company after accounting for all expenses, taxes, and costs, indicating the company's profit.

Personal Use

The use of a product or service for private, non-commercial purposes.

Capital Contributions

Investments made by owners or shareholders into a company in exchange for an increase in ownership equity or stock without the need for repayment.

Total Share

The complete amount of stock issued by a company, including all shares currently held by shareholders.

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