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TABLE 12-6
According to an article in Marketing News,fewer checks are being written at the grocery store checkout than in the past.To determine whether there is a difference in the proportion of shoppers who pay by check among three consecutive years at a 0.05 level of significance,the results of a survey of 500 shoppers in three consecutive years are obtained and presented below.
-True or False: Referring to Table 12-6,there is sufficient evidence to conclude that the proportions between year 1 and year 2 are different at a 0.05 level of significance.
Representativeness Heuristic
A cognitive shortcut that involves judging the probability of an event by its similarity to a prototype or an example that comes to mind, rather than on objective probability.
Availability Heuristic
A mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision.
Confirmation Bias
The propensity to find, interpret, choose, and recollect details in a way that corroborates the existing beliefs or hypotheses of a person.
Hindsight Bias
The tendency to believe, after learning an outcome, that one would have foreseen it.
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