TABLE 12-9
Many companies use well-known celebrities as spokespersons in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below. 
-Referring to Table 12-9,which test would be used to properly analyze the data in this experiment?
Definitions:
Analytical Psychology
A branch of psychology founded by Carl Jung that focuses on exploring the unconscious and its influence on the individual.
Jungian
Pertaining to the psychological theories of Carl Jung, focusing on concepts such as the collective unconscious, archetypes, and individuation process.
Ego Identity
Erikson's theory about the self-image formed during adolescence, integrating various aspects of personality, values, and aspirations.
Individuation
A psychological process in which an individual becomes distinct and autonomous by integrating different aspects of the self, a concept often associated with Carl Jung.
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