TABLE 12-14 A Perfume Manufacturer Is Trying to Choose Between 2 Magazine

question 111

Short Answer

TABLE 12-14
A perfume manufacturer is trying to choose between 2 magazine advertising layouts.An expensive layout would include a small package of the perfume.A cheaper layout would include a "scratch-and-sniff" sample of the product.The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate.The manufacturer presents the more expensive layout to 4 groups and determines the approval rating for each group.He presents the "scratch-and-sniff" layout to 5 groups and again determines the approval rating of the perfume for each group.The data are given below.Use this to test the appropriate hypotheses with the Wilcoxon Rank Sum Test with a level of significance of 0.05.
-Referring to Table 12-14,the critical value of the test is ________.

---

Definitions:

Marketing Skills

The abilities and techniques used to identify, communicate, and influence the client's choice regarding a product or service.

Job Interviews

A formal meeting between an employer and a job applicant to assess the suitability of the applicant for a specific position.

Application Process

The series of steps or procedures required to formally request or apply for something, such as a job, educational program, or loan.

Direct-Hire

Refers to the process whereby an employer recruits and hires an individual directly, without the intermediation of staffing agencies or recruiters.