Tripp Runs a Product Development Division at a Software Company

question 39

Multiple Choice

Tripp runs a product development division at a software company. His division was focused on producing a word processing software that performs better and has more features than any competitive product, so they added every feature that was technically feasible. However, they found that consumers were satisfied with fewer features and unwilling to pay more for the advanced software. Tripp and his team suffered from ________.

• A) marketing myopia
• B) over-segmentation
• C) target marketing
• D) technology devotion
• E) marketing vision

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Definitions:

Fixed Assets

Long-term tangible assets that are used in the operations of a business and are not expected to be converted to cash in the short term, such as property, plant, and equipment.

Investing Activities

Activities such as purchase and sale of plant and equipment and placing excess cash in stocks, bonds, and notes of other companies.

Purchase

A Purchase refers to the acquisition of goods or services in exchange for money, contributing to the assets or expenses of a business.

Sale

A transaction between two parties where the buyer receives goods, service, or asset in exchange for money.