The 4 Ps of the Marketing Mix Are ________

question 32

Multiple Choice

The 4 Ps of the marketing mix are ________.

• A) product/service, price, place, people
• B) potential, price, place, people
• C) product/service, price, place, promotion
• D) product/service, promotion, potential, price
• E) price, purchase, placement, product/service

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Definitions:

Global Firms

Companies that operate and provide services or goods in multiple countries around the world.

CSR

Stands for Corporate Social Responsibility, which refers to practices and policies undertaken by corporations to impact positively on society.

Financial Rewards

Monetary benefits received for work done or for investment made, including salaries, bonuses, dividends, or capital gains.

Environmental Defense Fund

A non-profit organization focused on addressing environmental issues through a combination of science, law, and innovative partnerships.