Which of the Following Is Consistent with the Societal Marketing

question 93

Multiple Choice

Which of the following is consistent with the societal marketing concept?

• A) Fast food restaurants develop offerings with less fat and more nutrients.
• B) Food marketers advertise foods to young people in a way that does not encourage overeating.
• C) Marketers do not use professional athletes in liquor or tobacco advertisements because they may serve as role models for young people.
• D) Marketers avoid featuring unreasonably slim females in their advertising campaigns because of the potential of such images to increase eating disorders.
• E) All of the above are consistent with the societal marketing concept.

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Definitions:

Denial

A defense mechanism in which confrontation with a reality is avoided by denying the existence of the problem or reality.

Projection

A defense mechanism in psychology where an individual attributes their own unacceptable thoughts, feelings, or motives to another person.

Defense Mechanism

Psychological strategies brought into play by individuals, groups, or even nations to cope with reality and to maintain self-image.

Distorts Reality

A cognitive bias or psychological state where an individual's perception of reality is significantly altered from the actual state of the world.