When Listerine, Who Makes Mouthwash in the Form of a Liquid

question 32

Multiple Choice

When Listerine, who makes mouthwash in the form of a liquid, introduced Listerine PocketPacks, a solid form of the product, it was an example of a ________.

• A) product form extension
• B) product category extension
• C) product line extension
• D) product differentiation strategy
• E) product generalization strategy

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Definitions:

Gain

An increase in wealth or resources, often resulting from a favorable difference between the purchase price and the selling price of assets.

Professional Contract

A written agreement detailing the terms of engagement between a professional service provider and their client or employer.

Accounting Records

Documents that businesses use to track their financial transactions and positions, essential for preparing financial statements and ensuring compliance.

Fair Value

Fair Value is the price at which an asset would be bought or sold in a transaction between willing parties, other than in a liquidation scenario.